What you’ll learn
- How to plan your welcome series for maximum impact
- Creating engaging welcome series content to engage your audience from the start
- Planning your automated welcome series workflow
- Getting the Most Out of Your Emails – Analysing Your Results, Testing & Ongoing Optimisation
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.
With a proven track record and over 17 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Ann Summers, Ted Baker, Maybourne Hotel Group, Photobox, M&M Direct and Ordinance Survey among many others.
Kate is the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’
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