Video Marketing 101 (2024)

What you’ll learn

  • Create engaging and high-quality videos with your smartphone.
  • Develop a comprehensive video marketing strategy.
  • Develop compelling video concepts, write effective scripts, and create storyboards.
  • Optimize video length for different platforms and create a realistic budget.
  • Create detailed audience personas and map the buyer’s journey to tailor video content.
  • Ensure proper audio quality and microphone placement.
  • Organize footage for efficient editing, choose the right editing software, and perform key editing steps.
  • Export videos using best practices, choose the right distribution platforms, and optimize videos for SEO.
  • Utilize social media, email marketing, influencer collaborations, and paid advertising for promotion.
  • Conduct A/B testing, analyze data to refine strategies, and measure ROI for cost-effective marketing.

Skill-Boosting Digital Marketing Courses + Small Business Community

Pixelab Academy empowers small businesses with practical digital marketing education. Our online courses, tools, and resources are designed to enhance your marketing skills and drive business growth. With a focus on simple, affordable, and actionable solutions, we support entrepreneurs and small business owners in achieving their marketing goals. Whether you’re starting out or looking to enhance your strategy, Pixelab Academy is here to support your journey.

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