What you’ll learn
- Make your emails drive real business results beyond opens and clicks
- Learn exactly what you need to do to convert your emails to sales — and how to do it right
- Grow a high-quality email list from scratch
- Make your emails land in the inbox, not the spam folder: learn tips and tricks that most people disregard and struggle with deliverability
- Gain solid structural knowledge and use proven techniques instead of relying on trial and error
- Create emails that people want to read: from the subject line to the unsubscribe button
Requirements
No previous email marketing experience needed.
Description
Email marketing can bring the ROI of $42 for every $1 spent, the stats say. But wait, how do you get even a tiny bit close to this result?You’ve probably spent time and did your best but you’re still not sure of how you should set your email marketing in a way that it actually drives results, not some occasional opens and clicks.Sounds familiar? Let’s get this over with!Introducing How to sell with emails: Email marketing 101 course by Selzy – a course that will make your emails drive results.We’ve created this course for entrepreneurs and business owners who want to rock their marketing game with real results, not vanity metrics.You’ll learn how to make the most cost-effective marketing channel run like clockwork and bring in solid outcomes.This course is right for you if:You’ve dabbled in email marketing a little bit but weren’t impressed with the resultsYou know a few bits and pieces of email marketing but lack the solid structural knowledge to really make it workSimply sending emails isn’t enough to make your email marketing work.Instead, you need a well-thought-out approach in every step of your way: from choosing the right email marketing tool and growing your contact list to building a strategy and assessing your results.In this course, we’ll smoothly take you through every step and give you tons of tips and tricks that you can use to make things work even better.You’ll learn to:Make email marketing deliver real business results, not just opens and clicksCreate emails that your audience wants to read: from subject line to that perfect call-to-action button.Master simple and effective ways to grow your email list and generate new high-quality leads — from your website to social media and beyondBuild the strategy that drive results for your business rather than waste time sending emails randomlyThe best part? This course is way more than just a bunch of theoretical rules: you can apply your knowledge immediately in Selzy, make it a skill and drive results!Selzy is an intuitive and easy-to-use email marketing platform, awarded G2’s Best Performer 2023 and Product of the Day on Product Hunt. This course includes FREE 1-month access to Selzy Standard Plan, allowing you to send unlimited emails to 5,000 contacts.Watch and learn, test yourself, apply knowledge to practiceThis course includes:10 modules where we dig into every step of your email marketing journey: from choosing the right tool to building out the perfect strategy.24 short and fun video lessons9 short quizzes to review and memorize information.topic-based guides handpicked by Selzy team.personalized certificate of completion.Ready to make your emails drive those sales for you?Sign up for How to sell with emails: Email marketing 101 course and make your emails drive results!
Overview
Section 1: Why your business absolutely needs email marketing
Lecture 1 5 ways email marketing will transform your business
Section 2: Getting started the right way
Lecture 2 Why you can’t just use your regular email for marketing campaigns
Lecture 3 How to choose the right email marketing platform for your business
Lecture 4 How to set up your own corporate email for sending
Section 3: Growing your email list
Lecture 5 Do’s and don’ts of email list building
Lecture 6 Getting subscribers from website sign-up forms
Lecture 7 Getting emails upon your website/product sign-up or after a purchase
Lecture 8 How to turn your social media followers to subscribers
Lecture 9 Lead magnets: how to use them wisely to build your email list
Section 4: Creating a professional email: copy, structure, design, CTAs
Lecture 10 Writing 101: Basic principles of good email copy
Lecture 11 How to make your email CTAs convert
Lecture 12 Email design and layout: tips and tricks
Section 5: Preparing your email for sending: subject line, preheader, unsubscribe button
Lecture 13 Subject line and preheader: do’s and don’ts
Lecture 14 The unsubscribe button: tips and tricks
Section 6: Analyzing your campaign
Lecture 15 Email analytics: what metrics you really need to look at
Lecture 16 A/B testing: how to interpret your metrics correctly
Section 7: Email deliverability
Lecture 17 Why do emails end up in spam?
Lecture 18 The ultimate anti-spam checklist
Lecture 19 What to do if emails end up in spam
Section 8: Email automation
Lecture 20 How to set up automated email campaigns: basic rules, examples, best practices
Lecture 21 Creating an automated email sequence together
Section 9: Building the email marketing strategy
Lecture 22 How to create a great strategy
Section 10: How to keep your email list in good shape
Lecture 23 How to prevent low-quality subscribers from getting on your list
Lecture 24 How to clean and reactivate your mailing list
Small business owners, solopreneurs, marketers who’d like to introduce email as one of the sales channels