What you’ll learn
- Develop the ability to identify and use the most impactful keywords for enhancing book discoverability and sales on Amazon.
- Learn to analyze and choose the best categories for your book to improve its visibility and attract potential readers.
- Acquire skills to assess competitors’ strategies and use insights from top performers to enhance your own book marketing efforts.
- Gain foundational knowledge of keyword research specific to Amazon Ads and how to apply it to your ad campaigns.
- Learn how to effectively use Publisher Rocket to find and optimize keywords for Amazon Ads campaigns.
- Develop expertise in additional methods for sourcing and refining keywords to ensure your Amazon Ads are targeted and effective.
- Understand how to sort and structure your keywords to optimize the performance of your Amazon Ads.
- Learn how to set up and manage automatic ads on Amazon to drive book visibility and sales with minimal manual intervention.
- Gain practical skills in creating and managing manual Amazon Ads campaigns to achieve targeted marketing goals.
- Develop strategies for monitoring and adjusting your Amazon Ads campaigns to maximize return on investment and drive higher book sales.
I’m Ifeanyi Madueke, and I’ve been deeply immersed in the Amazon KDP ecosystem since 2012. With over a decade of hands-on experience, I manage close to $100,000 in monthly advertising spend across various campaigns, helping authors scale their books to success on Amazon. My expertise spans the entire self-publishing process—from book creation and launch strategy to advanced Amazon Ads optimization.
As an executive business coach, consultant, and seasoned author, I bring a wealth of knowledge to help you not just understand the nuances of Amazon KDP, but also master Amazon PPC (Pay-Per-Click) advertising. My goal is to equip you with the tools and strategies to successfully navigate the complex world of Amazon advertising, regardless of whether you’re just starting out or looking to scale your business.
On Udemy, my mission is to help you take actionable steps towards mastering Amazon KDP ads and scaling your campaigns effectively. For those ready to dive deeper, I also offer advanced courses, empowering you to manage higher ad budgets, grow your brand, and increase book sales like a pro.