What you’ll learn
- Learn how to create effective email marketing strategies aligned with business goals
- Identify the components of a successful email marketing campaign, including subject lines, content, and calls-to-action
- Explore email deliverability best practices to ensure emails reach recipients’ inboxes
- Gain insights into effective email automation workflows and sequences
- Learn how to create effective email marketing campaigns for B2C audiences
- Understand the concept of the customer lifecycle and how email marketing can drive revenue at each stage
- Understand the importance of newsletters as a communication and marketing tool in the digital landscape
- Understand how to craft compelling subject lines and preview text to increase open rates for newsletters
- Learn how to create visually appealing newsletter templates that are responsive and optimized for various devices
- Anyone interested in learning valuable skills in email marketing and communication to enhance their professional or personal endeavors
With over 7 years of experience in digital marketing and business development, I am a performance marketer and entrepreneur who can help brands and business owners to grow their revenue and reach through data-driven and innovative strategies. I have a B Tech. in Computer Science from Vivekandanda Institute of Technology, Jaipur, which gives me a solid foundation in technology and analytics.
In my previous role as a digital marketing specialist at CJ&CO, I developed and executed strategic plans to increase brand awareness and drive revenue growth for clients across different sectors, such as Harley-Davidson, Fleeca India, FX Boxing, and Spires Real Estate.
I have a proven track record of success in creating and optimizing Google Ads, Facebook Ads, landing pages, cold email and LinkedIn outreach, e-commerce promotions, and other promotional activities. I am also a certified Google Digital Unlocked and LinkedIn Learning Highlights: Sales and Marketing Tools: SEO professional.