What you’ll learn
- Understand the Basics of TikTok Advertising
- Develop Effective Ecommerce Marketing Strategies on TikTok
- Optimize TikTok Ad Campaigns for Ecommerce Success
- Comprehend Advanced Tactics and Trends in TikTok Advertising
Requirements
No experience needed, you will learn everything you need to know.
Description
In reminiscing about the golden era of Facebook advertising, marked by low CPMs (Cost Per Thousand Impressions) and soaring ROAS (Return on Ad Spend), it’s impossible not to feel a twinge of nostalgia for the simplicity and profitability of those days. However, amidst the evolving landscape of digital marketing, a colossal opportunity has emerged with TikTok Ads – an opportunity that many in the ecommerce realm are currently overlooking.The shift in focus from Facebook to TikTok is indicative of the dynamic nature of online advertising, presenting a compelling chance for businesses to capitalize on the untapped potential of the burgeoning TikTok platform. This innovative course is meticulously designed to guide you through the intricacies of TikTok advertising, providing comprehensive insights and actionable strategies to help you not only navigate but excel in this unexplored terrain.From crafting compelling ad creatives to leveraging the unique features of TikTok for maximum impact, the course will empower you with the knowledge and skills necessary to dominate the TikTok advertising space. As the advertising landscape continues to evolve, embracing new platforms like TikTok is not just a choice but a strategic imperative, and this course is your roadmap to unlocking the vast possibilities that await in the world of TikTok Ads. Don’t miss out on this massive opportunity – enroll now and learn how to crush it with TikTok ads!
Overview
Section 1: TikTok Basics: Account Setup
Lecture 1 1. Welcome to TikTok for Ecommerce
Lecture 2 2. Making Sure Your Site Converts
Lecture 3 3. Find Your Break Even ROAS
Lecture 4 4. Get started Part 1 – Creating an Advertiser Account
Lecture 5 5. Get started Part 2 – Setting Up Your Advertiser Account
Lecture 6 6. Get started Part 3 – Setting Up Your Advertiser Account
Lecture 7 7. Granting Advertising Access
Lecture 8 8. Creating & Testing A TikTok Pixel
Lecture 9 9. Common Disapproval Issues
Section 2: Creating and Launching Your First Campaign
Lecture 10 10. Making A Campaign
Lecture 11 11. Setting Up Ad Groups
Lecture 12 12. Getting a Spark Code
Lecture 13 13. Setting Up Spark Ads
Section 3: Targeting & Audiences
Lecture 14 14. The Customer Acquisition Marketing Funnel
Lecture 15 15. Custom Audiences – Engagement
Lecture 16 16. Custom Audiences – Web Visitors
Lecture 17 17. Using Custom Audiences
Section 4: Data & Third Party Tracking
Lecture 18 18. Using Data to Inform Decisions
Lecture 19 20. Third Party Tracking – Free – Google Analytics
Lecture 20 21. Third Party Tracking – Paid – Triple Whale
Section 5: Making and Sourcing High-Converting TikTok Content
Lecture 21 22. Creative – Tik Tok Creative Center
Lecture 22 23. Creative – Billo
Lecture 23 24. Creative – Fiverr
Section 6: Conclusion
Lecture 24 25. Closing Notes + Best Practices
This course is designed for marketers, entrepreneurs, and business professionals seeking to enhance their skills in crafting compelling and effective offers.