What you’ll learn
- Understand Core Media Planning Concepts: Gain a deep understanding of the key principles and steps involved in media planning.
- Develop Media Strategy Skills: Learn how to develop and implement media strategies that align with campaign objectives, considering factors such as timing.
- Explore Various Forms of Media: Study the different types of media, including print (newspapers and magazines), broadcast (television and radio).
- Measure and Evaluate Media Effectiveness: Understand how to measure audience reach, engagement, and the effectiveness of various media types.
- Learn About Unconventional Media Channels: Explore unconventional media channels such as cinema advertising, sponsorships, merchandising.
- Apply Media Planning Techniques: Use real-world case studies and examples to apply media planning and strategy concepts, designing campaigns.
- Develop an Integrated Media Plan: Gain the ability to create comprehensive, integrated media plans that utilize a mix of traditional and modern media.
- By the end of the course, students will be able to plan, execute, and optimize advertising campaigns across a wide variety of media channels.
EDUCBA is a leading global provider of skill based education addressing the needs of 1,000,000+ members across 70+ Countries. Our unique step-by-step, online learning model along with amazing 5000+ courses and 500+ Learning Paths prepared by top-notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill based programs demanded by the Industry. At EDUCBA, it is a matter of pride for us to make job oriented hands-on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.