What you’ll learn
- This course will help you become a strategic thinker.
- From understanding where strategies come from, how to craft a winning strategy
- And help you discover new ways of defining where to play and how to win
- Via relevant examples and case studies in an engaging way.
Alexandra Gonzalez is a global award-winning marketer with over 25 years of global marketing experience. She has created and led over 200 marketing custom courses and tailored marketing excellence programs to a variety of Fortune 500 Companies including PepsiCo, Merck, GSK, Johnson & Johnson, Bayer, Organon, and JPMorgan Chase.
Alexandra is certified in Design Thinking by Stanford University, Certified in Strategy by Harvard Business School, and certified in Neuroscience for Leadership by MIT. She is also a member of the IoTC Consortium in the United States and Emerging Tech: Tech for Good.
Since founding Savvy Marketers LLC in 2012, Alexandra Gonzalez has provided award-winning guidance to Chairmen, Presidents, and CEO’s on topics such as Strategic Planning, Category Expansion, Operational Excellence, Equity & Positioning, Global Trends, Executional Excellence, Design Thinking, Market Research, and New Product Innovation.
During this time, Alex has helped propel breakthrough growth and innovation in a wide array of industries including Private Equity, Consumer Packaging, Healthcare, Food & Beverages, Financial Services, Tech B2B, and Direct-To-Consumer (DTC).