Free download The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic. Published by Portfolio. English | 256 Pages | EPUB | ISBN: 0525540725
Description of The 3-Minute Rule
You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.
Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.
Three minutes is not just a time frame to condense your information; it’s based on the science of approach motivation, the study of why consumers are driven to engage. The science says, if you can maintain their focus, you can create their desire.
You need three minutes
- Simplicity is power
- Clarity is compelling
- Information is value
The key is to separate everything you want to say from just what needs to be said. This book will show you exactly how to do that.
The process for creating and delivering the most effective and impactful three minutes is a two-step system, keeping in mind that the rest of the book is going to explain and flesh out each of these concepts:
Step one: Simplify and condense information to only the most compelling, valuable, and necessary elements. Create a point-by-point path that guides the audience through this information, building to the desired conclusion.
Step two: Connect these elements with entertaining and narrative story devices that capture and maintain the audience’s attention and expand it for the full three minutes. Focus the audience’s attention in order to create desire for your objective.
By using these two steps as detailed throughout the book, you’ll be able to deliver the most powerful and effective version of your message and ensure that what you need to say gets heard and understood.
You’ll discover how to
- Use surefire Hollywood storytelling techniques to transform a basic pitch into a highly efficient and engaging story.
- Deliver information in digestible pieces and lead your audience to draw the right conclusions.
- Make the first three minutes the most impactful and effective moments of your presentation so you earn the chance to go further.
- Weave your elements into an entertaining story so that you’re saying less and delivering more.